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Tag Archives: SEO Matrix

My venture into the world of MLM. Isagenix.

26 Nov

Okay, I haven’t tended to this blog in a while.  So, why not re-ignite things with a new live case study?

This will be a completely new venture for me.  I am going to give Multi-level Marketing (MLM) a  try.  This is my first time playing in the MLM space.  For those unfamiliar with the concept of MLM, give the wikipedia article a read: http://en.wikipedia.org/wiki/Multi-level_marketing.  Many large, successful companies use this business model — the best known examples include Avon and Tupperware.

The specific program I decided to join is called Isagenix.  Isagenix is an ecommerce site that sells health supplements.  Specifically, they sell health supplements promoting body cleansing, anti-aging, and weight loss.  Here is their official slogan: Isagenix: World Leader in Whole-Body Nutritional Cleansing, Cellular Replenishing & Youthful Aging.

So, why Isagenix?

There are 4 primary reasons why I decided to join Isagenix. [...]

Here’s a live case study with some eye candy. Case of the supermodels.

4 Aug

About a week ago, I stumbled across what may very well be the holy grail of search keywords.  These are keywords that, according to Google AdWords Keyword Tool, have the lowest possible competition (i.e. competition score of 0) and receive tens, if not hundreds, of thousands of local monthly searches.

I am referring to this as the holy grail, because we’re not  talking about a small handful of search keywords.  I’m not talking 5, nor 10, nor even 50 search terms.  I’m referring to hundreds upon hundreds of these keywords that you can dig up in the matter of 30 minutes.

Now, don’t worry.  This is not an eBook sales page and I’m not selling you anything.  You won’t need to spend $17 to discover what this big “secret” is all about.

So what is this holy grail? [...]

Put the SEO Matrix on autopilot.

25 Jul

Back in March, I wrote an article on my 4-tiered backlinking structure called the SEO Matrix.  The article illustrated how I constructed the “SEO Matrix” backlinking structure.

Many people asked me if I used any SEO tools.  And, back then, my response was somewhat ambiguous and complicated.  Part of the process was automated, part of it was manual, some was done by myself, and lot was outsourced.

Over the past couple months, I have been experimenting with various SEO services to try and automate the SEO Matrix.  I found one in particular that has taken care of 90% of the work for me.  It’s an automated service called Link Pushing.  (Note, this is an affiliate link, but is a sincere endorsement.)

The Link Pushing service pretty much creates the first 3 tiers of the SEO Matrix for you.  Check out their link structure diagram.

Similar, no?  For comparison, this is my SEO Matrix diagram: [...]

New case study. Let’s test out Backlinks Genie.

18 Jul

Backlinks Genie is a SEO tool that I came across a few days ago.  It looks incredibly promising for automating the creation of multi-tiered backlink structures.  So, I thought, let’s test this baby out–and make it a live case study while I’m at it.

A couple disclaimers.  One, all the links to BackLinks Genie use my affiliate link.  (Why not?)  So, if you do sign up, I appreciate signing up through me. :)   Two, this is my first time testing this out, so it will be very much trial and error.  However, since I do have a lot of experience with SEO and building multi-tiered structures (see SEO Matrix), I have a good handle on how one should leverage this tool.  Third, this will be a short case study.  I’m thinking, 1-2 months.  Hopefully, I can use what I learn from this case study in my next case study, which will be creating a site from scratch (like my first case study).

What is Backlinks Genie?

Backlinks Genie is a SEO tool that allows you to create backlinks on a daily basis.  Each day, you can create a batch of links from a menu of 6 options:

  • 1,000 Blog Comments
  • 2,000 Xrumer profiles (these are forum profile links)
  • 1,000 Social Bookmarks
  • 100 PR4+ Profile Linkwheel
  • 10 Web 2.0 Properties
  • 100 Article Directory Submissions

[...]

Black Hat SEO. Everyone does it, so should you?

29 Apr

Black hat SEO is a topic that has been getting a lot of media attention, as of late.  The term black hat SEO refers to manipulating Search Engine results using “unethical” means. Here’s more info on the top from Wikipedia.

A couple days ago, this article was published: Sequoia Fails to Spot Milanoo’s Black Hat Tactics Before Investing.  It details how a fashion start-up, Milanoo, backed by the most well known Venture Capital firm, Sequoia, engaged black hat tactics to rank itself for 4 keywords:  “cheap dresses” (rank 2), “evening gown” (rank 1), “cheap wedding dresses” (rank 1), and “summer dresses” (rank 2).    In terms of Google AdWords spend, these 4 terms and spots are worth $200K/month.

It’s quite an interesting read and makes you question how you can successfully compete with someone engaging in black hat.  (In case you’re wondering, I consider the SEO Matrix methodology white hat.)

So, are only the more daring, budding start-up sites engaging in black hat techniques?  Certainly not!  The New York Times published a great article just two months prior on the wide use of black hat by well known Fortune 500 companies. [...]

The SEO Matrix, deconstructed.

27 Apr

The SEO Matrix is a SEO strategy that I created and have been tweaking over the past 6 months or so.  I’ve found it very powerful, since it touches upon all 6 levers to successful SEO strategy.

In fact, in my recent case study, Case of the 300K Site, the only SEO work I did is create 4 SEO Matrices.  In this article, I will explain how the SEO Matrix is constructed and why it’s so effective.

Creating a SEO strategy is essentially designing a backlink infrastructure pointing to your site.  In designing this infrastructure, there are 2 key buckets of questions to address:

  • What are your backlinks? Do you want social bookmarks?  Forum links?  Blog posts?  Article marketing?  Similarly, what’s the proper mix?
  • How do your backlinks interconnect? Which web properties link to your site?  Which link to each other?  How many tiers do you have?

The SEO Matrix is a 4 tiered design, with links (I call these vertices) spanning 8 different types of site categories and that randomly interconnect.  Here is a diagram to help you visualize the SEO Matrix.

[...]

Live Case Study: The case of 300,000 pages and counting.

11 Apr

This is my first live case study.  In this case study, I will build and grow an autoscale, autopilot, value-add site from scratch.  The purpose of this case study is to demonstrate techniques in real time.  With the exception of coding the initial site (these activities are tabulated under day 0), everything is done in real time, including domain registration.

The subject of this case study will be a a niche jobs search site, built off the Indeed API.  Indeed.com is an established jobs search engine of US-based job opportunities.  They have a publishers program with an API that allows our site to pull the job results.  For job seekers that click through to Indeed, we will also get paid as a publisher.  A nice added bonus, eh?

Our niche job search site will focus on clerical jobs.  Within clerical jobs, we have 3 sections: 1 for accounting jobs, 1 for bookkeeping jobs, and 1 for auditing jobs.

Now, how does the autoscale work?

First, upon launch, the site will have 300,000 pages.  Note, this does not mean all 300K pages will be indexed by Google.  It only means a Googlebot will find 300K unique pages across our site.  Here’s how I came up with that estimate. [...]


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