About a week ago, I stumbled across what may very well be the holy grail of search keywords. These are keywords that, according to Google AdWords Keyword Tool, have the lowest possible competition (i.e. competition score of 0) and receive tens, if not hundreds, of thousands of local monthly searches.
I am referring to this as the holy grail, because we’re not talking about a small handful of search keywords. I’m not talking 5, nor 10, nor even 50 search terms. I’m referring to hundreds upon hundreds of these keywords that you can dig up in the matter of 30 minutes.
Now, don’t worry. This is not an eBook sales page and I’m not selling you anything. You won’t need to spend $17 to discover what this big “secret” is all about.
So what is this holy grail? [...]
Last week, I took the results from the first 21 days of my live SEO case study, analyzed it, and compiled everything (data + analysis) into a book, 21K in 21 Days. This is another free guide, which you can download here.
Here is some of what you will find in the book:
- Day-by-day update log – so you can see indexing growth rates and plateaus
- Detailed analytics — screenshots taken from Google Analytics
- Key insights
- Site architecture/design
- SEO strategy
I think many people may find the “Key insights” section the most interesting part of the book, because I highlight insights that counter conventional “wisdom” about Internet Marketing. So, I’ve reproduced most of that section below here (for those too lazy to download the book). [...]
This is my first live case study. In this case study, I will build and grow an autoscale, autopilot, value-add site from scratch. The purpose of this case study is to demonstrate techniques in real time. With the exception of coding the initial site (these activities are tabulated under day 0), everything is done in real time, including domain registration.
The subject of this case study will be a a niche jobs search site, built off the Indeed API. Indeed.com is an established jobs search engine of US-based job opportunities. They have a publishers program with an API that allows our site to pull the job results. For job seekers that click through to Indeed, we will also get paid as a publisher. A nice added bonus, eh?
Our niche job search site will focus on clerical jobs. Within clerical jobs, we have 3 sections: 1 for accounting jobs, 1 for bookkeeping jobs, and 1 for auditing jobs.
Now, how does the autoscale work?
First, upon launch, the site will have 300,000 pages. Note, this does not mean all 300K pages will be indexed by Google. It only means a Googlebot will find 300K unique pages across our site. Here’s how I came up with that estimate. [...]
If you are looking to start a site, but have no clue how, then I wrote this article just for you. Seriously. In this article, I lay out 7 steps to starting a web site from scratch.
These steps are very prescriptive. In fact, I will be recommending specific tools and services for you to use at each step. These recommendations are examples. You do not need to use the specified tools and services to accomplish each step. However, as you will notice, these tools and services are either completely free or as low cost as you can possibly find! [...]