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Social Media is the New SEO.

6 Jul

For any of you who read up on or practice SEO techniques, you know this: the past year and an half has been rough. Google has been releasing major algorithm update after update — each having momentous changes to search engine results. Many businesses have lost their rankings overnight.

Google’s intentions, of course, are good — but the actual results have been horrible. What has resulted is almost an chaotic penalizing of sites. Countless completely whitehat sites have been penalized. The casualties of war, I guess — and Google has admitted to this. Furthermore, Google has also admitted to the existence of Negative SEO, which I find appalling.

The net result is SEO has become an unreliable way to promote your website. I have, unfortunately, learned this first hand.

A more reliable method is Social Media Marketing. For my web startup, the majority of my online marketing methods focus on social media channels.

The premise behind Social Media Marketing is to remain top of mind.

When you log into your Facebook or Twitter or LinkedIn account, you are bombarded with a live, constantly changing feed of updates.  Therefore, to capture your social audience’s attention, you need to constantly provide relevant, engaging updates.

This is difficult. It requires a lot of time and effort.

To address this, I am actually working on launching a new service for webmasters.  This service will put your Social Media Marketing (as well as a good part of your Internet Marketing) on AUTOPILOT.  The techniques used will be completely whitehat. The premise of my service is to automate a lot of what you ought to be doing manually to promote a successful online business.

More on this as the service gets more fleshed out and closer to launch.

My venture into the world of MLM. Isagenix.

26 Nov

Okay, I haven’t tended to this blog in a while.  So, why not re-ignite things with a new live case study?

This will be a completely new venture for me.  I am going to give Multi-level Marketing (MLM) a  try.  This is my first time playing in the MLM space.  For those unfamiliar with the concept of MLM, give the wikipedia article a read: http://en.wikipedia.org/wiki/Multi-level_marketing.  Many large, successful companies use this business model — the best known examples include Avon and Tupperware.

The specific program I decided to join is called Isagenix.  Isagenix is an ecommerce site that sells health supplements.  Specifically, they sell health supplements promoting body cleansing, anti-aging, and weight loss.  Here is their official slogan: Isagenix: World Leader in Whole-Body Nutritional Cleansing, Cellular Replenishing & Youthful Aging.

So, why Isagenix?

There are 4 primary reasons why I decided to join Isagenix. [...]

There’s still money to be made in niche business directories.

6 Sep

When I first launched this site, the only product I had was this ebook here: Pick Your Niche.  It’s about making autopilot money from niche business directories.

Some people were wondering if it was still possible to make money from niche business directories given the rise of Google Local listings.  I’ve always answered “yes.”

Just the other day, I was browsing BlackHatWorld and came across a number of new forum threads from people who reported making a lot of money from niche business directories.  Here, have a look:

I’ve also come across a number of recent offers on WarriorForum related to the topic of making money from niche business directories.

In short, I still strongly believe you can make a lot of money from niche business directories and there are tons of different ways and permutations of similar ways to achieve this goal.  Have a look at those 2 forum threads and be inspired!

dave

Here’s a live case study with some eye candy. Case of the supermodels.

4 Aug

About a week ago, I stumbled across what may very well be the holy grail of search keywords.  These are keywords that, according to Google AdWords Keyword Tool, have the lowest possible competition (i.e. competition score of 0) and receive tens, if not hundreds, of thousands of local monthly searches.

I am referring to this as the holy grail, because we’re not  talking about a small handful of search keywords.  I’m not talking 5, nor 10, nor even 50 search terms.  I’m referring to hundreds upon hundreds of these keywords that you can dig up in the matter of 30 minutes.

Now, don’t worry.  This is not an eBook sales page and I’m not selling you anything.  You won’t need to spend $17 to discover what this big “secret” is all about.

So what is this holy grail? [...]

Put the SEO Matrix on autopilot.

25 Jul

Back in March, I wrote an article on my 4-tiered backlinking structure called the SEO Matrix.  The article illustrated how I constructed the “SEO Matrix” backlinking structure.

Many people asked me if I used any SEO tools.  And, back then, my response was somewhat ambiguous and complicated.  Part of the process was automated, part of it was manual, some was done by myself, and lot was outsourced.

Over the past couple months, I have been experimenting with various SEO services to try and automate the SEO Matrix.  I found one in particular that has taken care of 90% of the work for me.  It’s an automated service called Link Pushing.  (Note, this is an affiliate link, but is a sincere endorsement.)

The Link Pushing service pretty much creates the first 3 tiers of the SEO Matrix for you.  Check out their link structure diagram.

Similar, no?  For comparison, this is my SEO Matrix diagram: [...]

This is an interesting concept. An affiliate site optimized for Google Local.

22 Jul

About an hour ago, my friend told me something interesting.  She said there were shopping outlets in Manhattan.

I thought this was counter-intuitive, because shopping outlets are typically massive structures and never located inside a crowded city (where they can cannibalize their non-outlet storefronts).  So, I asked my friend for more info and came across this interesting concept for an autopilot retailer affiliate site.

Let’s walk through this together.

First, do a search for “new york city outlets” — http://www.google.com/search?q=new+york+city+outlets&ie=utf-8&oe=utf-8&aq=t.

Notice that in the Google Local results, the second one actually (see below), there’s a listing called Soho Mill Outlet. (It even has a physical address.)

Click that.  It will bring you to a site that’s clearly an affiliate site.  See these screenshots. [...]

Fresh out of the box – 300K Page Job Search In-a-Box!

20 May

I am very excited to announce the release of 300K Page Job Search In-a-Box.  This is a turnkey solution based off the Case of 300,000 and Counting.

Just like WordPress, all you need to do is download, upload, and configure.   The difference is… with WordPress, out of the box, you have maybe ~10 pages and will need to continuously add content yourself.  With my solution, out of the box, you will have 300,000 pages and it will autoscale with fresh content itself.   In other words, you have an autoscaling, autopilot megasite.  Big difference!

To my blog readers, here’s a link with a 25% discount.  This coupon will also expire after a set number of uses.

25% Discount for 300K Page Job Search In-a-Box

Questions?  Just ask.

dave

 

Power your site’s information with this hidden gem, Freebase.

15 May

So, I’ve written article about Wikipedia, because it’s a great source of information.  I’ve written about about APIs, because it’s way to autoscale.

What if you could combine those 2 concepts–or, even better, for your database-savvy folks, query data using SQL?  After some mindful web surfing, I across quite a powerful source of data.  It’s called Freebase (formerly known as Metaweb).  Check out this video first.

[...]

21K in 21 Days (my latest free eBook).

8 May

Last week, I took the results from the first 21 days of my live SEO case study, analyzed it, and compiled everything (data + analysis) into a book, 21K in 21 Days.  This is another free guide, which you can download here.

Here is some of what you will find in the book:

  • Day-by-day update log – so you can see indexing growth rates and plateaus
  • Detailed analytics — screenshots taken from Google Analytics
  • Key insights
  • Site architecture/design

  • SEO strategy

I think many people may find the “Key insights” section the most interesting part of the book, because I highlight insights that counter conventional “wisdom” about Internet Marketing.  So, I’ve reproduced most of that section below here (for those too lazy to download the book). [...]

Live Case Study: The case of 300,000 pages and counting.

11 Apr

This is my first live case study.  In this case study, I will build and grow an autoscale, autopilot, value-add site from scratch.  The purpose of this case study is to demonstrate techniques in real time.  With the exception of coding the initial site (these activities are tabulated under day 0), everything is done in real time, including domain registration.

The subject of this case study will be a a niche jobs search site, built off the Indeed API.  Indeed.com is an established jobs search engine of US-based job opportunities.  They have a publishers program with an API that allows our site to pull the job results.  For job seekers that click through to Indeed, we will also get paid as a publisher.  A nice added bonus, eh?

Our niche job search site will focus on clerical jobs.  Within clerical jobs, we have 3 sections: 1 for accounting jobs, 1 for bookkeeping jobs, and 1 for auditing jobs.

Now, how does the autoscale work?

First, upon launch, the site will have 300,000 pages.  Note, this does not mean all 300K pages will be indexed by Google.  It only means a Googlebot will find 300K unique pages across our site.  Here’s how I came up with that estimate. [...]

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