Check out my first LIVE CASE STUDY and watch me build a 300,000+ page site! I show everything – domain, Google analytics, SEO strategy...

The Man Who Sold the Web Blog | Category Archive | Case Study

Archive | Case Study RSS feed for this section

My Second Attempt at MLM. Organo Gold.

2 Jul


Organo Gold sells organic coffee based on a natural supplement called Ganoderma. Ganoderma has medicinal properties and has been extensively used in Asian and holistic medicines.

Organo Gold sells through Multi-level Marketing (MLM). For those unfamiliar with the concept of MLM, give the Wikipedia article a read: Many large, successful companies use this business model–the best known examples include Avon and Tupperware.

This is my second attempt at MLM. The first attempt (Isagenix) kind of fell by the wayside. How come? Well, I’ve just been consumed with other business ideas, mainly a “web startup” I launched about year ago.

I was recruited to join Organo by my friend, Chris. Chris is a tennis coach living in Texas. We met through a mutual friend here in New York City. He only joined Organo Gold just over a month ago, but has already earned several thousand.

With Organo, I will again take an unconventional approach to MLM. My idea is to build an ecommerce site around Organo Gold products (and quite possibly add on similar products into our product catalog) and promote it like a normal online business. Over the past several years, I have built several successful ecommerce sites, so will leverage those experiences in this MLM venture.

Also, Chris will be my partner on this. While I focus on Internet marketing and web development, he will focus on the traditional direct-selling side of MLM. He is great at that. He will also be directing customers directly to our site.

Btw, if this is something you think you’d be interested in, shoot me an email (dave@[this domain]). I will put you directly in touch with Chris.

If you’re unsure or just want more info, I still recommend you speak with Chris. Here are 2 reasons why:

  1. Coffee is the second most consumed beverage in the world–second only to water.
  2. Organo (like Isagenix) has a very optimal, 2-leg referral plan. The essence of it is this — if you join under my tree, then HALF of all my future referrals will automatically become your referrals.

If you want to see the ecommerce site come together, check it out here:  We picked and registered the domain yesterday.  Over the next couple days, the site itself should take shape and we’ll be in business!  I will be posting periodic updates to this blog.

Total investment so far? About $2.12.  I used the promo code FORK on GoDaddy to register for $1.99.

My venture into the world of MLM. Isagenix.

26 Nov

Okay, I haven’t tended to this blog in a while.  So, why not re-ignite things with a new live case study?

This will be a completely new venture for me.  I am going to give Multi-level Marketing (MLM) a  try.  This is my first time playing in the MLM space.  For those unfamiliar with the concept of MLM, give the wikipedia article a read:  Many large, successful companies use this business model — the best known examples include Avon and Tupperware.

The specific program I decided to join is called Isagenix.  Isagenix is an ecommerce site that sells health supplements.  Specifically, they sell health supplements promoting body cleansing, anti-aging, and weight loss.  Here is their official slogan: Isagenix: World Leader in Whole-Body Nutritional Cleansing, Cellular Replenishing & Youthful Aging.

So, why Isagenix?

There are 4 primary reasons why I decided to join Isagenix. […]

Here’s a live case study with some eye candy. Case of the supermodels.

4 Aug

About a week ago, I stumbled across what may very well be the holy grail of search keywords.  These are keywords that, according to Google AdWords Keyword Tool, have the lowest possible competition (i.e. competition score of 0) and receive tens, if not hundreds, of thousands of local monthly searches.

I am referring to this as the holy grail, because we’re not  talking about a small handful of search keywords.  I’m not talking 5, nor 10, nor even 50 search terms.  I’m referring to hundreds upon hundreds of these keywords that you can dig up in the matter of 30 minutes.

Now, don’t worry.  This is not an eBook sales page and I’m not selling you anything.  You won’t need to spend $17 to discover what this big “secret” is all about.

So what is this holy grail? […]

This is a great backlink indexing service comparison case study.

29 Jul

I stumbled across this backlink indexing service case study quite randomly.  He compares 7 services from both an indexing results and economical perspective.  These are the service providers:


New case study. Let’s test out Backlinks Genie.

18 Jul

Backlinks Genie is a SEO tool that I came across a few days ago.  It looks incredibly promising for automating the creation of multi-tiered backlink structures.  So, I thought, let’s test this baby out–and make it a live case study while I’m at it.

A couple disclaimers.  One, all the links to BackLinks Genie use my affiliate link.  (Why not?)  So, if you do sign up, I appreciate signing up through me. 🙂  Two, this is my first time testing this out, so it will be very much trial and error.  However, since I do have a lot of experience with SEO and building multi-tiered structures (see SEO Matrix), I have a good handle on how one should leverage this tool.  Third, this will be a short case study.  I’m thinking, 1-2 months.  Hopefully, I can use what I learn from this case study in my next case study, which will be creating a site from scratch (like my first case study).

What is Backlinks Genie?

Backlinks Genie is a SEO tool that allows you to create backlinks on a daily basis.  Each day, you can create a batch of links from a menu of 6 options:

  • 1,000 Blog Comments
  • 2,000 Xrumer profiles (these are forum profile links)
  • 1,000 Social Bookmarks
  • 100 PR4+ Profile Linkwheel
  • 10 Web 2.0 Properties
  • 100 Article Directory Submissions


As the small business owner, does Groupon work?

18 Jun

Earlier this week, I came across a very interesting case study article from a small business owner describing his experiences with Groupon.  Groupon and other group buying coupon sites is one of the hottest trends these days.  However, a growing controversial debate is whether there are any actual, long-term benefits to the small business — not the consumer.

There are 2 main things that make Groupon (and similar sites) unattractive to the small business owner.

  • One, Groupon takes a huge cut of the already discounted product or service.  In this article, he says the Groupon cut is typically 50-60% of the revenue.  As a result, in most situations, the business is literally losing money for each coupon sold (and consumed).  Therefore, business view Groupon promotions as a marketing investment.  It’s a great way to get the word out there about their businesses.
  • Secondly, the customers that Groupon drives to businesses are, for the most part, price-sensitive consumers — i.e. cheap bastards. 🙂  Therefore, are these the customers businesses want to attract?  Also, what are the chances of repeat customers, since most products/services offered via Groupon a fairly expensive (without the Groupon discount)?

Now given these odds, the author describes the strategies he used to make the Groupon promotion a worthwhile investment.


21K in 21 Days (my latest free eBook).

8 May

Last week, I took the results from the first 21 days of my live SEO case study, analyzed it, and compiled everything (data + analysis) into a book, 21K in 21 Days.  This is another free guide, which you can download here.

Here is some of what you will find in the book:

  • Day-by-day update log — so you can see indexing growth rates and plateaus
  • Detailed analytics — screenshots taken from Google Analytics
  • Key insights
  • Site architecture/design

  • SEO strategy

I think many people may find the “Key insights” section the most interesting part of the book, because I highlight insights that counter conventional “wisdom” about Internet Marketing.  So, I’ve reproduced most of that section below here (for those too lazy to download the book). […]

Live Case Study: The case of 300,000 pages and counting.

11 Apr

This is my first live case study.  In this case study, I will build and grow an autoscale, autopilot, value-add site from scratch.  The purpose of this case study is to demonstrate techniques in real time.  With the exception of coding the initial site (these activities are tabulated under day 0), everything is done in real time, including domain registration.

The subject of this case study will be a a niche jobs search site, built off the Indeed API. is an established jobs search engine of US-based job opportunities.  They have a publishers program with an API that allows our site to pull the job results.  For job seekers that click through to Indeed, we will also get paid as a publisher.  A nice added bonus, eh?

Our niche job search site will focus on clerical jobs.  Within clerical jobs, we have 3 sections: 1 for accounting jobs, 1 for bookkeeping jobs, and 1 for auditing jobs.

Now, how does the autoscale work?

First, upon launch, the site will have 300,000 pages.  Note, this does not mean all 300K pages will be indexed by Google.  It only means a Googlebot will find 300K unique pages across our site.  Here’s how I came up with that estimate. […]

HousingMaps, an autopilot, value-add site with the potential to autoscale.

7 Apr

A couple days ago, I posted an article about autoscaling via an API.  (I suggest you read that article first, as it provides some context for this discussion.)  In this article, we’ll examine a site that adds tremendous value, is on complete autopilot, and gets all its content from other sites.   The unfortunate thing is… it doesn’t autoscale.

The site is HousingMaps.  Have a look.



I'll send you an email when there's exclusive or important news. Subscribe below.

© Copyright 2011-2024.