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The Man Who Sold the Web Blog | Tag Archive | API


Tag Archives: API

APIs, APIs, and more APIs.

8 Jun

I get a lot of emails these days.  One recurring area of interest is the subject of APIs.

I first introduced the concept in my blog article around autoscaling with APIs, where I listed the big names out there.  Then, after rummaging around online, I wrote about Freebase and DBpedia; and, both my live SEO case study and 300K in a Box solution speak to the power of Indeed’s API.

But, do you want more APIs? [...]

Power your site’s information with this hidden gem, Freebase.

15 May

So, I’ve written article about Wikipedia, because it’s a great source of information.  I’ve written about about APIs, because it’s way to autoscale.

What if you could combine those 2 concepts–or, even better, for your database-savvy folks, query data using SQL?  After some mindful web surfing, I across quite a powerful source of data.  It’s called Freebase (formerly known as Metaweb).  Check out this video first.

[...]

Live Case Study: The case of 300,000 pages and counting.

11 Apr

This is my first live case study.  In this case study, I will build and grow an autoscale, autopilot, value-add site from scratch.  The purpose of this case study is to demonstrate techniques in real time.  With the exception of coding the initial site (these activities are tabulated under day 0), everything is done in real time, including domain registration.

The subject of this case study will be a a niche jobs search site, built off the Indeed API.  Indeed.com is an established jobs search engine of US-based job opportunities.  They have a publishers program with an API that allows our site to pull the job results.  For job seekers that click through to Indeed, we will also get paid as a publisher.  A nice added bonus, eh?

Our niche job search site will focus on clerical jobs.  Within clerical jobs, we have 3 sections: 1 for accounting jobs, 1 for bookkeeping jobs, and 1 for auditing jobs.

Now, how does the autoscale work?

First, upon launch, the site will have 300,000 pages.  Note, this does not mean all 300K pages will be indexed by Google.  It only means a Googlebot will find 300K unique pages across our site.  Here’s how I came up with that estimate. [...]

HousingMaps, an autopilot, value-add site with the potential to autoscale.

7 Apr

A couple days ago, I posted an article about autoscaling via an API.  (I suggest you read that article first, as it provides some context for this discussion.)  In this article, we’ll examine a site that adds tremendous value, is on complete autopilot, and gets all its content from other sites.   The unfortunate thing is… it doesn’t autoscale.

The site is HousingMaps.  Have a look.

[...]

Here’s an easy way to autoscale. Use an API.

5 Apr

So, you want to autoscale your site.  Now what?

A great and easy way to autoscale is to leverage another site’s API. What’s an API, you ask?  An API, or application program interface, is, as defined by Wikipedia, a particular set of rules and specifications that a software program can follow to access and make use of the services and resources provided by another particular software program that implements that API.  Okay, now let’s translate that into English.  An API is a tool that big sites (e.g. Google, Wikipedia, eBay, Amazon) create to allow other sites (i.e. think your site) to easily access their data.

Here are some examples.  Amazon and eBay affiliate sites all use APIs provided by Amazon and eBay.  That’s how they are able to extract all the product info they need for their own spin-off sites.  This is also how sites integrate Google Maps–by leveraging the Google Maps API.

Now, how does this help you autoscale?

An API is the doorway between your site and your site’s content.  This means you essentially don’t need to create any data yourself, because all the data you need is already created for you.  You just need to go through the API (i.e. the doorway) to get the data being requested by your site’s visitor.  [...]


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