This is my first live case study. In this case study, I will build and grow an autoscale, autopilot, value-add site from scratch. The purpose of this case study is to demonstrate techniques in real time. With the exception of coding the initial site (these activities are tabulated under day 0), everything is done in real time, including domain registration.
The subject of this case study will be a a niche jobs search site, built off the Indeed API. Indeed.com is an established jobs search engine of US-based job opportunities. They have a publishers program with an API that allows our site to pull the job results. For job seekers that click through to Indeed, we will also get paid as a publisher. A nice added bonus, eh?
Our niche job search site will focus on clerical jobs. Within clerical jobs, we have 3 sections: 1 for accounting jobs, 1 for bookkeeping jobs, and 1 for auditing jobs.
Now, how does the autoscale work?
First, upon launch, the site will have 300,000 pages. Note, this does not mean all 300K pages will be indexed by Google. It only means a Googlebot will find 300K unique pages across our site. Here’s how I came up with that estimate. [...]