Climb up the SERPs using targeted commenting.

So, imagine this situation.  Your page finally got ranked for that keyword.  But, now it’s stuck.

Sound familiar?

Here’s a simple and easy way to move up the rankings for your keyword.  Do a search for your keyword and scan all the listings before yours.  Maybe even look a few pages back after your listing.  Look for any page that allows commenting, which can take the form of a blog post, news article, forum thread, etc.

Comment on those pages to generate backlinks.  This is a very targeted form of commenting and about as efficient use of your time spent commenting as possible, because you are generating backlinks from pages that you know for a fact Google feels is valuable and relevant to your keyword.

Before you make a comment, be sure to verify the backlinks are not “nofollow” links.  (Unfamiliar with the “nofollow” REL attribute?  Take a look here.)  “Nofollow” links pass on no link juice to your page and, so, won’t help your ranking efforts.

If you find the parent site is relevant to yours, I would also recommend  contributing to that site (e.g. writing a guest blog post).  This is an effective way to not only build quality backlinks, but also drive targeted traffic to your site.

Efficiency and effective use of time is a key motivation behind building autoscale, autopilot sites.

dave