Check out my first LIVE CASE STUDY and watch me build a 300,000+ page site! I show everything – domain, Google analytics, SEO strategy...

Here’s an easy way to autoscale. Use an API. | The Man Who Sold the Web Blog

Here’s an easy way to autoscale. Use an API.

5 Apr

So, you want to autoscale your site.  Now what?

A great and easy way to autoscale is to leverage another site’s API. What’s an API, you ask?  An API, or application program interface, is, as defined by Wikipedia, a particular set of rules and specifications that a software program can follow to access and make use of the services and resources provided by another particular software program that implements that API.  Okay, now let’s translate that into English.  An API is a tool that big sites (e.g. Google, Wikipedia, eBay, Amazon) create to allow other sites (i.e. think your site) to easily access their data.

Here are some examples.  Amazon and eBay affiliate sites all use APIs provided by Amazon and eBay.  That’s how they are able to extract all the product info they need for their own spin-off sites.  This is also how sites integrate Google Maps–by leveraging the Google Maps API.

Now, how does this help you autoscale?

An API is the doorway between your site and your site’s content.  This means you essentially don’t need to create any data yourself, because all the data you need is already created for you.  You just need to go through the API (i.e. the doorway) to get the data being requested by your site’s visitor. 

For instance, let’s examine an Amazon affiliate site selling business books.  This site doesn’t need to create a product page each business book title.  It only needs to create 1 product page.  Then, depending what the visitor is browsing or searching, that 1 product page will pull the necessary data from Amazon.  Therefore, for each unique book title browsed, unique data will be returned–resulting in a unique page.  This means, from Google or any search engine’s perspective, the site has X,XXX pages, where X,XXX equals the number of business books available on Amazon.

With the right API and site design, you can grow your site to XX,XXX pages, even XXX,XXX pages or higher–with minimal work.  Talk about autoscale at its finest!

Are you conjuring up some ideas already?  Great.  Here are some of the my favourite APIs, organized by categories (somewhat).  Think about how you can leverage these APIs to create value-add sites that autoscale.


Google Maps
If you have a site that has addresses or locations, pop in a Google Map.  It just makes your site looks so damn professional with a map and those pins. 🙂  I put it on all my niche business directories.

Facebook Connect API
These days, don’t bother creating your own membership community.  Facebook is just too big of a gorilla.  Tap into their members with Facebook Connect, which allows you to pull names, locations, networks, profile info (interests, movies, music), etc.

YouTube API
Grab videos embeds and video info (e.g. ratings, tags, thumbnails).


Amazon API
Great product info, customer reviews, even restaurant listings!  You definitely need this if you want to make money from being an Amazon affiliate.

eBay API
Just like the Amazon API, if you’re an eBay affiliate, you need to use their API instantly scale your storefront.


MediaWiki API
This is Wikipedia’s API.  Good stuff here.

Twitter API

Google Search API

Digg API

Delicious API

Am I missing any big, useful ones? Post it as a comment and I’ll update this post accordingly.

Wanna learn more?  Well, check these blog articles then:



Trackbacks and Pingbacks

  1. HousingMaps, an autopilot, value-add site with the potential to autoscale. | The Man Who Sold the Web Blog - April 7, 2011

    […] couple days ago, I posted an article about autoscaling via an API.  (I suggest you read that article first, as it provides some context for this discussion.)  In […]

  2. Live Case Study: The case of 300,000 pages and counting. | The Man Who Sold the Web Blog - April 11, 2011

    […] a massive, autoscaling site via an API. This is the subject of my recent blog article.  As you can see, the entire site is architected based on this principle.  I consider this goal […]

  3. Use publicly available datasets to create a value-added megasite. | The Man Who Sold the Web Blog - April 14, 2011

    […] my recent case study, I was able to create 300,000 page site (upon launch) by leveraging an API.  In this article, we will explore another method of creating a value-added megasite.  We will […]

  4. Power your site’s information with this hidden gem, Freebase. | The Man Who Sold the Web Blog - May 15, 2011

    […] about Wikipedia, because it’s a great source of information.  I’ve written about about APIs, because it’s way to […]

  5. APIs, APIs, and more APIs. | The Man Who Sold the Web Blog - June 8, 2011

    […] first introduced the concept in my blog article around autoscaling with APIs, where I listed the big names out there.  Then, after rummaging around online, I wrote about […]

Leave a Reply


I'll send you an email when there's exclusive or important news. Subscribe below.

© Copyright 2011-2024.