Search engine optimization is a subject that requires continuous study and practice, because Google is constantly updating its ranking algorithms.  However, there are basic principles of SEO that hold true.  I call these  the 6 levers to SEO.

Whenever you read about specific SEO tactics, it helps to anchor that discussion against these 6 levers.  You want your SEO strategy to span across all 6 levers and not focus on any single one. […]

Okay, so now that you finally have your site up and running, tweaked it to your heart’s content (at least, for now), it’s finally time to play the difficult SEO game.  (If you haven’t even been indexed yet, get the Google indexing guide). In a nutshell, SEO involves getting your site ranked for targeted keywords.

For competitive keywords, this can be tough.  In fact, even for low competition keywords, if you aren’t well versed with SEO, it can be a difficult and frustrating process.

One technique that can be highly effective is the use of “link bait.”  As Matt Cutts defined it, link bait is anything “interesting enough to catch people’s attention.”  To be more specific, link bait is the creation and distribution of a very sensational web page (located on your site) in hopes that it will go viral and generate countless links back to your site. Here is more info on link baiting from Wikipedia.

Let’s examine at one of my favourite examples of link bait in action–the case of the 13 year old and 2 hookers.  Piqued your interest? 😀 […]