The SEO Matrix is a SEO strategy that I created and have been tweaking over the past 6 months or so. I’ve found it very powerful, since it touches upon all 6 levers to successful SEO strategy.
In fact, in my recent case study, Case of the 300K Site, the only SEO work I did is create 4 SEO Matrices. In this article, I will explain how the SEO Matrix is constructed and why it’s so effective.
Creating a SEO strategy is essentially designing a backlink infrastructure pointing to your site. In designing this infrastructure, there are 2 key buckets of questions to address:
- What are your backlinks? Do you want social bookmarks? Forum links? Blog posts? Article marketing? Similarly, what’s the proper mix?
- How do your backlinks interconnect? Which web properties link to your site? Which link to each other? How many tiers do you have?
The SEO Matrix is a 4 tiered design, with links (I call these vertices) spanning 8 different types of site categories and that randomly interconnect. Here is a diagram to help you visualize the SEO Matrix.