{"id":968,"date":"2020-10-02T00:20:55","date_gmt":"2020-10-02T07:20:55","guid":{"rendered":"http:\/\/themanwhosoldtheweb.com\/blog\/?p=968"},"modified":"2020-10-02T00:20:57","modified_gmt":"2020-10-02T07:20:57","slug":"strategic-goals-grid-sgg-another-tool-for-strategic-planning","status":"publish","type":"post","link":"http:\/\/themanwhosoldtheweb.com\/blog\/2020\/10\/strategic-goals-grid-sgg-another-tool-for-strategic-planning\/","title":{"rendered":"Strategic Goals Grid (SGG) &#8211; Another tool for Strategic Planning"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"http:\/\/themanwhosoldtheweb.com\/blog\/wp-content\/uploads\/2020\/10\/SGG-Stock-image-2-300x200.jpg\" alt=\"\" class=\"wp-image-970\" srcset=\"http:\/\/themanwhosoldtheweb.com\/blog\/wp-content\/uploads\/2020\/10\/SGG-Stock-image-2-300x200.jpg 300w, http:\/\/themanwhosoldtheweb.com\/blog\/wp-content\/uploads\/2020\/10\/SGG-Stock-image-2-768x512.jpg 768w, http:\/\/themanwhosoldtheweb.com\/blog\/wp-content\/uploads\/2020\/10\/SGG-Stock-image-2-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>One of the most popular\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/flevy.com\/strategic-planning\" target=\"_blank\">Strategic Planning<\/a>\u00a0tool among executives is the SWOT analysis (or SWOT matrix). \u00a0However, sometimes assessing the organization\u2019s Strengths, Weaknesses, Opportunities, and Threats is not enough to set the direction for the planning process or to implement\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/flevy.com\/browse\/stream\/transformation\" target=\"_blank\">Business Transformation<\/a>.<\/p>\n\n\n\n<p>An alternative framework to&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/flevy.com\/business-toolkit\/swot-analysis\" target=\"_blank\">SWOT analysis<\/a>&nbsp;is the&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/flevy.com\/browse\/flevypro\/strategic-goals-grid-sgg-5262\" target=\"_blank\">Strategic Goals Grid (SGG)<\/a>.&nbsp; The SGG gives planners a different perspective to view the organization, the direction it has taken, the course that the collective wisdom of the organization wants to take, and to set goals. &nbsp;SGG is an extremely effective overall Organizational Analysis tool for senior leaders responsible for Planning,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/flevy.com\/browse\/stream\/strategy-development\" target=\"_blank\">Strategy Development<\/a>, Transformation,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/flevy.com\/business-toolkit\/growth-strategy-growth\" target=\"_blank\">Growth<\/a>, and Profitability.<\/p>\n\n\n\n<p>SGG is a 2\u00d72 matrix, fashioned by examining the \u201cYes\u201d and \u201cNo\u201d answers to 2 critical questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Do you want something?<\/em><\/li><li><em>Do you have it?<\/em><\/li><\/ul>\n\n\n\n<p>The combination of the \u201cYes\u201d and \u201cNo\u201d answers to these questions define 4 basic categories for goals and objectives:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>ACHIEVE<\/strong>&nbsp;\u2013 if you want something you do not have, your goal is to obtain it.<\/li><li><strong>PRESERVE<\/strong>&nbsp;\u2013 if you want something you already have, your aim is to keep it.<\/li><li><strong>AVOID<\/strong>&nbsp;\u2013 if there is something you do not want and do not have, your goal is to avoid it.<\/li><li><strong>ELIMINATE<\/strong>&nbsp;\u2013 if there is something you do not want but have, your goal is to get rid of it.<\/li><\/ol>\n\n\n\n<p>These 4 categories of goals\u2014ACHIEVE, PRESERVE, AVOID, and ELIMINATE\u2014constitute the Strategic Goals Grid when drawn on a 2\u00d72 grid.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/storage.ning.com\/topology\/rest\/1.0\/file\/get\/7992199481?profile=original\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/storage.ning.com\/topology\/rest\/1.0\/file\/get\/7992199481?profile=RESIZE_710x\" alt=\"\" \/><\/a><\/figure>\n\n\n\n<p>The Strategic Goals Grid can be used to facilitate discussions and to record and communicate the results of such discussions. &nbsp;Individuals can complete the grid separately and then compare, discuss, and integrate their individual efforts into a consolidated matrix.<\/p>\n\n\n\n<p>SGG can be employed for kick-starting the Strategic Planning process in 3 progressive steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Visualize and Document<\/strong><\/li><li><strong>Coalesce<\/strong><\/li><li><strong>Synthesize and Align<\/strong><\/li><\/ol>\n\n\n\n<p>Let us dig a little deeper into the individual framework steps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visualize and Document<\/h3>\n\n\n\n<p>The 1<sup>st<\/sup>&nbsp;step in formulating the Strategic Goals Grid is an individual exercise, which takes about 15 minutes to accomplish.&nbsp; The step entails taking input from all relevant participants of the Strategy Development workshop.&nbsp; The activity requires from the participants to write their responses on individual copies of the Strategic Goals Grid.&nbsp; The participants record their input regarding the critical questions of what to ACHIEVE, PRESERVE, AVOID, and ELIMINATE.<\/p>\n\n\n\n<p>The question, \u201cWhat do we want to eliminate?\u201d is very effective in triggering group discussions on any issues that exist across the organization. &nbsp;The question, \u201cWhat do we want to avoid?\u201d focuses the group\u2019s discussion to anticipated issues and\/or threats to the organization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Coalesce<\/h3>\n\n\n\n<p>The 2<sup>nd<\/sup>&nbsp;step is a group activity, where the strategy development group engages in an exercise in which individual responses gathered during the first step are shared with the participants.&nbsp; The individual responses are projected on a large screen and recorded on a computer. &nbsp;Using one quadrant at a time, the group evaluates the list and repeats this process for all quadrants.&nbsp; The list of individual responses becomes the collective wish list or the collective wisdom accrued over a period based on realities faced on-ground.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Synthesize and Align<\/h3>\n\n\n\n<p>The 3<sup>rd<\/sup>&nbsp;step is also a group exercise that entails rationalizing the responses gathered in the previous steps through discussion and analysis.&nbsp; The list is carefully scrutinized and trimmed considering the objectives for the future. &nbsp;These objectives are aligned with the priorities and values embodied by the organization. &nbsp;The list of individual responses are refined and a consensus is developed on the finalized list.<\/p>\n\n\n\n<p>Interested in learning more about the Strategic Goals Grid, its utilization, benefits compared to SWOT Analysis, and how to populate the grid? You&nbsp;can download&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/flevy.com\/browse\/flevypro\/strategic-goals-grid-sgg-5262\" target=\"_blank\">an editable PowerPoint on the&nbsp;<strong>Strategic Goals Grid (SGG)<\/strong>&nbsp;here&nbsp;<\/a>on the&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/flevy.com\/browse\" target=\"_blank\">Flevy documents marketplace<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Are you a Management Consultant?<\/h3>\n\n\n\n<p>You can download this and hundreds of other&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/flevy.com\/pro\/library\/frameworks\" target=\"_blank\">consulting frameworks<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/flevy.com\/pro\/library\/consulting\" target=\"_blank\">consulting training guides<\/a>&nbsp;from the&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/flevy.com\/pro\/library\" target=\"_blank\">FlevyPro library<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Want to achieve excellence in Strategy Development?<\/h3>\n\n\n\n<p>Gain the knowledge and develop the expertise to become an expert in Strategy Development. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts.&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/flevy.com\/browse\/stream\/strategy-development\" target=\"_blank\">Click here for full details.<\/a><\/p>\n\n\n\n<p>&#8220;Strategy without Tactics is the slowest route to victory. Tactics without Strategy is the noise before defeat.&#8221; &#8211; Sun Tzu<\/p>\n\n\n\n<p>For effective Strategy Development and Strategic Planning, we must master both Strategy and Tactics. Our frameworks cover all phases of Strategy, from Strategy Design and Formulation to Strategy Deployment and Execution; as well as all levels of Strategy, from Corporate Strategy to Business Strategy to &#8220;Tactical&#8221; Strategy. Many of these methodologies are authored by global strategy consulting firms and have been successfully implemented at their Fortune 100 client organizations.<\/p>\n\n\n\n<p>These frameworks include Porter&#8217;s Five Forces, BCG Growth-Share Matrix, Greiner&#8217;s Growth Model, Capabilities-driven Strategy (CDS), Business Model Innovation (BMI), Value Chain Analysis (VCA), Endgame Niche Strategies, Value Patterns, Integrated Strategy Model for Value Creation, Scenario Planning, to name a few.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/flevy.com\/browse\/stream\/strategy-development\" target=\"_blank\">Learn about our&nbsp;<strong>Strategy Development Best Practice Frameworks<\/strong>&nbsp;here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most popular\u00a0Strategic Planning\u00a0tool among executives is the SWOT analysis (or SWOT matrix). \u00a0However, sometimes assessing the organization\u2019s Strengths, Weaknesses, Opportunities, and Threats is not enough to set the direction for the planning process or to implement\u00a0Business Transformation. An alternative framework to&nbsp;SWOT analysis&nbsp;is the&nbsp;Strategic Goals Grid (SGG).&nbsp; The SGG gives planners a different [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[680,681,682,277,687,315,688,683,684,36,685,686,690,691,689,692,698,397,430,693,694,700,695,696,697,699],"class_list":["post-968","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-2x2-matrix-2x2-matrix","tag-achieve","tag-avoid","tag-business-transformation","tag-coalesce","tag-consulting","tag-do-you-have-it","tag-do-you-want-something","tag-eliminate","tag-guide","tag-management-consultant","tag-opportunities","tag-planning-process","tag-preserve","tag-quadrants","tag-sgg","tag-strategic-goals-grid","tag-strategic-planning","tag-strategy-development","tag-strength-swot","tag-swot-analysis","tag-swot-matrix","tag-synthesize-and-align","tag-threats","tag-training","tag-visualize-and-document"],"_links":{"self":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts\/968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/comments?post=968"}],"version-history":[{"count":9,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts\/968\/revisions"}],"predecessor-version":[{"id":978,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts\/968\/revisions\/978"}],"wp:attachment":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/media?parent=968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/categories?post=968"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/tags?post=968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}