For any of you who read up on or practice SEO techniques, you know this: the past year and an half has been rough. Google has been releasing major algorithm update after update — each having momentous changes to search engine results. Many businesses have lost their rankings overnight.<\/p>\n
Google’s intentions, of course, are good — but the actual results have been horrible. What has resulted is almost an chaotic penalizing of sites. Countless completely whitehat sites have been penalized. The casualties of war, I guess — and Google has admitted to this. Furthermore, Google has also admitted to the existence of Negative SEO, which I find appalling.<\/p>\n
The net result is SEO has become an unreliable way to promote your website. I have, unfortunately, learned this first hand.<\/p>\n
A more reliable method is Social Media Marketing. For my web startup, the majority of my online marketing methods focus on social media channels.<\/p>\n
The premise behind Social Media Marketing is to remain top of mind. <\/strong><\/p>\n When you log into your Facebook or Twitter or LinkedIn account, you are bombarded with a live, constantly changing feed of updates. \u00a0Therefore, to capture your social audience’s attention, you need to constantly provide relevant, engaging updates.<\/p>\n This is difficult. It requires a lot of time and effort.<\/p>\n To address this, I am actually working on launching a new service for webmasters. \u00a0This service will put your Social Media Marketing (as well as a good part of your Internet Marketing) on AUTOPILOT. \u00a0The techniques used will be completely whitehat. The premise of my service is to automate a lot of what you ought to be doing manually to promote a successful online business.<\/p>\n More on this as the service gets more fleshed out and closer to launch.<\/p>\n","protected":false},"excerpt":{"rendered":" For any of you who read up on or practice SEO techniques, you know this: the past year and an half has been rough. Google has been releasing major algorithm update after update — each having momentous changes to search engine results. Many businesses have lost their rankings overnight. Google’s intentions, of course, are good […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,3],"tags":[45,5,198,199],"class_list":["post-555","post","type-post","status-publish","format-standard","hentry","category-autopilot","category-seo","tag-google","tag-seo-2","tag-social-media","tag-social-media-marketing"],"_links":{"self":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts\/555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/comments?post=555"}],"version-history":[{"count":1,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts\/555\/revisions"}],"predecessor-version":[{"id":556,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts\/555\/revisions\/556"}],"wp:attachment":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/media?parent=555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/categories?post=555"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/tags?post=555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}