{"id":435,"date":"2011-08-04T14:49:00","date_gmt":"2011-08-04T21:49:00","guid":{"rendered":"http:\/\/themanwhosoldtheweb.com\/blog\/?p=435"},"modified":"2011-09-23T20:15:25","modified_gmt":"2011-09-24T03:15:25","slug":"live-case-study-case-of-the-supermodels","status":"publish","type":"post","link":"http:\/\/themanwhosoldtheweb.com\/blog\/2011\/08\/live-case-study-case-of-the-supermodels\/","title":{"rendered":"Here’s a live case study with some eye candy. Case of the supermodels."},"content":{"rendered":"

About a week ago, I stumbled across what may very well be the holy grail of search keywords.\u00a0 These are keywords that, according to Google AdWords Keyword Tool<\/a>, have the lowest possible competition (i.e. competition score of 0) and receive tens, if not hundreds, of thousands of local monthly searches.<\/p>\n

I am referring to this as the holy grail, because we’re not\u00a0 talking about a small handful of search keywords.\u00a0 I’m not talking 5, nor 10, nor even 50 search terms.\u00a0 I’m referring to hundreds upon hundreds of these keywords that you can dig up in the matter of 30 minutes.<\/p>\n

Now, don’t worry.\u00a0 This is not an eBook sales page and I’m not selling you anything.\u00a0 You won’t need to spend $17 to discover what this big “secret” is all about.<\/p>\n

So what is this holy grail?<\/p>\n

It is celebrity names.\u00a0 I’m using the term celebrity lightly.\u00a0 Even someone on the D-list has the potential to amass 20,000+ local monthly searches, as I will illustrate shortly.<\/p>\n

Let’s look at an example.\u00a0 Have you ever seen the show Pretty Little Liars?\u00a0 Neither have I and I never will.\u00a0 However, I have heard of it.\u00a0 (When I used to live in Hollywood, there was a billboard advertising it just down my street.)\u00a0 The show has a lot of pretty young faces, but none of them are famous.<\/p>\n

Anyway, I will show the potential of celebrity names using Pretty Little Liars.\u00a0 Here is their cast, as listed on IMDb (http:\/\/www.imdb.com\/title\/tt1578873\/<\/a>)\/<\/p>\n

\"\"<\/a><\/p>\n

Recognize any of the names?\u00a0 Probably only Chad Lowe.\u00a0 Next, type them into Google AdWords Keyword Tool and check out the results.<\/p>\n

<\/a>\"\"<\/a><\/p>\n

The only keyword with a hint of competition is Chad Lowe, because he is an established actor.\u00a0 All the other names get searched a ton on Google, but have 0 competition.\u00a0 “Lucy Hales” receives 110,000 local monthly searches and almost a quarter million global searches!\u00a0 There are 2 other names receiving about 50,000 local monthly searches, many with 20K+ and 30K+.\u00a0 In fact, the least popular search phrase still gets 4,400 searches a month.<\/p>\n

I didn’t kid you.\u00a0 Pretty promising, right?<\/p>\n

Now, Pretty Little Liars is just one TV show.\u00a0 Plus, we didn’t even exhaust their full cast list.\u00a0 You can find thousands of TV shows on IMDb<\/a>, even more movies.\u00a0 Think about the number of actor name keyword phrases this generates.<\/p>\n

Moreover, this is only a fraction of the whole celebrity name playing field.\u00a0 Beyond just actors, we have musicians, athletes, models, etc.<\/p>\n

These celebrity name-based searches cater to a number of different types of web sites.\u00a0 For instance, if we just focus on the TV & Film industry still, you can create any of the following types of sites:<\/p>\n