{"id":1376,"date":"2021-11-15T10:49:44","date_gmt":"2021-11-15T18:49:44","guid":{"rendered":"http:\/\/themanwhosoldtheweb.com\/blog\/?p=1376"},"modified":"2021-11-15T10:49:46","modified_gmt":"2021-11-15T18:49:46","slug":"green-tourism-strategy-3-key-phases","status":"publish","type":"post","link":"http:\/\/themanwhosoldtheweb.com\/blog\/2021\/11\/green-tourism-strategy-3-key-phases\/","title":{"rendered":"Green Tourism Strategy: 3 Key Phases"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img decoding=\"async\" src=\"http:\/\/powerpointing-templates.com\/wp-content\/uploads\/2021\/11\/Tourism-Strategy2-200x300.jpg\" alt=\"Tourism Strategy2\" class=\"wp-image-2291\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/flevy.com\/business-toolkit\/tourism\">Tourism<\/a>&nbsp;is a key element in creating an impetus for financial growth across the globe.&nbsp; The sector was providing jobs to around 260 million people and contributing to over 10% in global GDP, based on 2010 numbers.&nbsp; These numbers will grow in future.<\/p>\n\n\n\n<p>However, these financial benefits do not occur without costs that have the potential to destroy popular destinations and disrupt tourism.&nbsp; Costs\u2014or adverse effects\u2014of travel involve:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Massive carbon footprints produced by air travel<\/li><li>Changes in the clean environments due to human footprint<\/li><li>Degradation\u2014or obliteration\u2014of ecology because of travel<\/li><li>Climate change happening across the world\u2014e.g., unpredictable weather, mounting sea levels, or land turning into deserts.<\/li><\/ul>\n\n\n\n<p>Tourism Research by UK\u2019s Devon County Council reveals that tourists were considerate of environment when booking their travel, and were willing to pay more for green tourist destinations.&nbsp; Tour operators, in turn, now regularly rank destinations based on their green services and products, and demand higher green standards from tourist resorts.<\/p>\n\n\n\n<p>However, still a large majority of resorts, hotels, and tourist destinations fall behind in terms of environmental&nbsp;<a href=\"https:\/\/flevy.com\/business-toolkit\/sustainability\">sustainability<\/a>, green standards, and services.&nbsp; Some are only hinging on marketing tactics, glossy brochures, and eco-friendly language.&nbsp; These destinations are only eyeing near-term gains, and are at a high risk for draining their resources, environmental degradation costing fortunes to repair, and losing a sizable potential customer base.<\/p>\n\n\n\n<p>Tourist destinations are facing critical environmental issues\u2014e.g. clean water, carbon emission, protection of biodiversity, and waste reduction \/ disposal.&nbsp; These issues necessitate commitment from all stakeholders and having proper structures and systems\u2014i.e. regulations, stakeholders\u2019 education, funding, marketing, and public relations\u2014to regulate and promote&nbsp;<a href=\"https:\/\/flevy.com\/browse\/flevypro\/sustainable-tourism-5947\">Sustainable Tourism<\/a>.<\/p>\n\n\n\n<p>Above all, confronting these issues demand a coherent, carefully-crafted&nbsp;<a href=\"https:\/\/flevy.com\/browse\/flevypro\/green-tourism-strategy-5957\">Green Tourism Strategy<\/a>.&nbsp; The challenge to devising a Green Tourism strategy is the uniqueness of each destination\u2014in terms of culture, ecology, resources.&nbsp; Thus, each destination warrants a bespoke strategy encompassing 3 key phases:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Appraising Environmental Health<\/strong><\/li><li><strong>Plotting the Green Journey<\/strong><\/li><li><strong>Implementing the Green Strategy<\/strong><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/flevy.com\/browse\/flevypro\/green-tourism-strategy-5957\"><img decoding=\"async\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/11\/Tourism-Strategy.png\" alt=\"\" \/><\/a><\/figure>\n\n\n\n<p>Let\u2019s take a closer look at the first 2 phases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Appraising Environmental Health<\/strong><\/h3>\n\n\n\n<p>The first step to devising a Green Tourism Strategy entails carrying out a thorough baseline analysis of the existing environmental health status of the tourist location, to outline its strengths and weaknesses.&nbsp; This should encompass&nbsp;<a href=\"https:\/\/flevy.com\/browse\/flevypro\/benchmarking-primer-1976\">Benchmarking<\/a>&nbsp;the site\u2019s performance in comparison to global environmental best practices and defining what needs to be done in the near as well as long term (key initiatives), in the order of their importance for the destination.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Plotting the Green Journey<\/strong><\/h3>\n\n\n\n<p>This phase entails defining the vision for Green Tourism and taking into account the objectives to realize that vision.&nbsp; The vision enables the policymakers to plan and choose the measures to be taken to maintain the sustainability of the destination.&nbsp; These measures fall into 2 categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Preventive measures\u2014meant to inhibit or avert any damage to the surrounding ecosystem of the destination. These initiatives are aimed at finding and employing cost-effective solutions and technologies rather than using modern technologies.&nbsp; These initiatives suit locations with limited funds.<\/li><li>Radical measures\u2014meant for those destinations that are financially sound and want to maintain their status of being leaders in green tourism. These sites are always ready to adopt cutting-edge technologies to safeguard their eco-friendly status.<\/li><\/ul>\n\n\n\n<p>Interested in learning more about the key phases of&nbsp;<a href=\"https:\/\/flevy.com\/browse\/flevypro\/green-tourism-strategy-5957\">Green Tourism Strategy<\/a>?&nbsp; You&nbsp;can download&nbsp;<a href=\"https:\/\/flevy.com\/browse\/flevypro\/green-tourism-strategy-5957\">an editable PowerPoint on&nbsp;<strong>Green Tourism Strategy&nbsp;<\/strong>here&nbsp;<\/a>on the&nbsp;<a href=\"https:\/\/flevy.com\/browse\">Flevy documents marketplace<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do You Find Value in This Framework?<\/strong><\/h3>\n\n\n\n<p>You can download in-depth presentations on this and hundreds of similar business frameworks from the&nbsp;<a href=\"https:\/\/flevy.com\/pro\/library\">FlevyPro Library<\/a>.&nbsp;&nbsp;<a href=\"https:\/\/flevy.com\/pro\">FlevyPro<\/a>&nbsp;is trusted and utilized by 1000s of management consultants and corporate executives.&nbsp; Here\u2019s what some have to say:<\/p>\n\n\n\n<p>\u201cMy FlevyPro subscription provides me with the most popular frameworks and decks in demand in today\u2019s market.&nbsp; They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions.&nbsp; I strongly recommend FlevyPro to any consultant serious about success.\u201d<\/p>\n\n\n\n<p>\u2013 Bill Branson, Founder at Strategic Business Architects<\/p>\n\n\n\n<p>\u201cAs a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power.&nbsp; For us, it is an invaluable resource to increase our impact and value.\u201d<\/p>\n\n\n\n<p>\u2013 David Coloma, Consulting Area Manager at Cynertia Consulting<\/p>\n\n\n\n<p>\u201cFlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients.&nbsp; In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over!&nbsp; The quality of the decks available allows me to punch way above my weight \u2013 it\u2019s like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.\u201d<\/p>\n\n\n\n<p>\u2013 Roderick Cameron, Founding Partner at SGFE Ltd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tourism&nbsp;is a key element in creating an impetus for financial growth across the globe.&nbsp; The sector was providing jobs to around 260 million people and contributing to over 10% in global GDP, based on 2010 numbers.&nbsp; These numbers will grow in future. However, these financial benefits do not occur without costs that have the potential [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1237,542,290,1236,1232,1234,230,1233,1235],"class_list":["post-1376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-baseline","tag-benchmarking","tag-climate-change","tag-green-standards","tag-green-tourism","tag-implementation","tag-strategy","tag-sustainable-environment","tag-tourism-strategy"],"_links":{"self":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts\/1376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/comments?post=1376"}],"version-history":[{"count":1,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts\/1376\/revisions"}],"predecessor-version":[{"id":1377,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts\/1376\/revisions\/1377"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/media\/1378"}],"wp:attachment":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/media?parent=1376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/categories?post=1376"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/tags?post=1376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}