{"id":1221,"date":"2021-06-17T00:38:57","date_gmt":"2021-06-17T07:38:57","guid":{"rendered":"http:\/\/themanwhosoldtheweb.com\/blog\/?p=1221"},"modified":"2021-06-17T00:38:59","modified_gmt":"2021-06-17T07:38:59","slug":"merger-and-acquisition-growth-strategy","status":"publish","type":"post","link":"http:\/\/themanwhosoldtheweb.com\/blog\/2021\/06\/merger-and-acquisition-growth-strategy\/","title":{"rendered":"Merger and Acquisition Growth Strategy"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/themanwhosoldtheweb.com\/blog\/wp-content\/uploads\/2021\/06\/Deal-2-1024x630.jpg\" alt=\"\" class=\"wp-image-1222\" width=\"280\" height=\"171\" srcset=\"http:\/\/themanwhosoldtheweb.com\/blog\/wp-content\/uploads\/2021\/06\/Deal-2-1024x630.jpg 1024w, http:\/\/themanwhosoldtheweb.com\/blog\/wp-content\/uploads\/2021\/06\/Deal-2-768x473.jpg 768w, http:\/\/themanwhosoldtheweb.com\/blog\/wp-content\/uploads\/2021\/06\/Deal-2.jpg 1920w\" sizes=\"auto, (max-width: 280px) 100vw, 280px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/flevy.com\/browse\/flevypro\/manda--fit-for-growth-3157\">Mergers and Acquisitions<\/a> enable numerous opportunities for growth.&nbsp; Organizations pursue these initiatives for a number of reasons\u2014e.g. to expand further, attract more clients, or to broaden their product \/ service offerings.&nbsp; Scores of M&amp;A transactions materialize across the globe each year, but not all of them achieve the synergies such deals promise. &nbsp;As a matter of fact, the success ratio is just around 27%.<\/p>\n\n\n\n<p>The M&amp;A Growth Framework is a structured approach to enhance the odds of a successful M&amp;A transaction.&nbsp; This approach is instrumental in helping organizations capitalize on growth opportunities locked in M&amp;A deals.&nbsp; The framework comprises 10 phases scattered across 3 timeframes:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Pre-deal Preparation<\/li><li>First 100 Days<\/li><li>Post-deal Closure<\/li><\/ol>\n\n\n\n<p>The 10 phases of the M&amp;A Growth Framework organized under the 3 timeframes include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/flevy.com\/browse\/flevypro\/manda-growth-strategy-pre-deal-preparation-5680\"><strong>PRE-CLOSE PLANNING &amp; PREPARATION<\/strong><\/a><ol><li><strong>Growth Opportunities <\/strong><\/li><li><strong>Go-to-Market Strategy<\/strong><\/li><li><strong>Customer Experience Strategy<\/strong><\/li><\/ol><\/li><li><a href=\"https:\/\/flevy.com\/browse\/flevypro\/manda-growth-strategy-first-100-days-5681\"><strong>FIRST 100 DAYS<\/strong><\/a><ol><li><strong>Customer and Partner Readiness<\/strong><\/li><li><strong>Cross-sell Strategies<\/strong><\/li><li><strong>Pricing Management<\/strong><\/li><li><strong>Brand and Digital Presence Building<\/strong><\/li><\/ol><\/li><li><a href=\"https:\/\/flevy.com\/browse\/flevypro\/manda-growth-strategy-post-deal-closure-5682\"><strong>POST-DAY 1 ENVIRONMENT <\/strong><\/a><ol><li><strong>Product and Service Roadmap<\/strong><\/li><li><strong>Sales Force Transformation<\/strong><\/li><li><strong>Long-term <a href=\"https:\/\/flevy.com\/browse\/flevypro\/post-merger-integration-pmi-revenue-synergies-3953\">Revenue Synergies<\/a><\/strong><\/li><\/ol><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/flevy.com\/browse\/flevypro\/manda-growth-strategy-pre-deal-preparation-5680 https:\/\/flevy.com\/browse\/flevypro\/manda-growth-strategy-first-100-days-5681 https:\/\/flevy.com\/browse\/flevypro\/manda-growth-strategy-post-deal-closure-5682\"><img decoding=\"async\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/06\/MA-Growth-Framework.png\" alt=\"\" class=\"wp-image-9275\" \/><\/a><\/figure><\/div>\n\n\n\n<p>The M&amp;A Growth Framework facilitates in finding growth opportunities, aligning them with Go-to-Market Strategy, reinforcing Customer Experience, and enabling Organizational Readiness for <a href=\"https:\/\/flevy.com\/browse\/stream\/post-merger-integration\">integration<\/a> after the M&amp;A.<\/p>\n\n\n\n<p>Let&#8217;s dive deeper into the first 3 phases of the M&amp;A Growth Framework for now.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Growth Opportunities<\/strong><\/h3>\n\n\n\n<p>The first step in achieving growth from a Merger or Acquisition deal is to identify and analyze the opportunities essential for growth.<\/p>\n\n\n\n<p>Identification of growth opportunities necessitates:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Gauging the ability of the new company to enter target markets.<\/li><li>Conducting one-to-one interviews and Focus Group Discussions with key people from the management and customers to develop points of reference for existing key competencies.<\/li><li>Identifying and translating growth opportunities into initiatives.<\/li><li>Quantifying growth with timeline requirements.<\/li><li>Prioritizing opportunities based on their magnitude, viability, and potential for effective execution.<\/li><li>Utilizing clean teams to ensure confidentiality of data.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Go-to-Market Strategy <\/strong><\/h3>\n\n\n\n<p>Identification and prioritization of growth opportunities necessitates delineating the Go-to-Market Strategy of the combined entity.&nbsp; This phase assists in achieving the newly-formed company\u2019s stated growth targets, business continuity objectives, and proficient utilization of unified team and resources.<\/p>\n\n\n\n<p>Key steps involved in this phase include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Combining the acquired entity\u2019s product\/service portfolio with the buyer\u2019s offerings.<\/li><li>Ascertaining and prioritizing strategic inputs.<\/li><li>Translating the information and inputs available into prioritized action items.<\/li><li>Segmenting the customers and their needs.<\/li><li>Creating Go-to-Market plans.<\/li><li>Connecting the sales channels with the unified company\u2019s product mix.<\/li><li>Ensuring resource readiness, sales targets, coverage, and channel mix.<\/li><li>Finalizing marketing plans: communication, branding, targeting, product mix.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Customer Experience Strategy<\/strong><\/h3>\n\n\n\n<p>As part of integrating the 2 unified companies, it is critical for the senior leadership to develop and deploy a <a href=\"https:\/\/flevy.com\/business-toolkit\/customer-experience\">Customer Experience<\/a> (CE) Strategy.&nbsp; A consistent Customer Experience derives more value from existing customers, aids in the continuation of operations, and boosts customer spending.<\/p>\n\n\n\n<p>Key steps in this phase entail:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Appraising the existing customer experience, interactions, and customer pain points.<\/li><li>Developing a customer-focused organization by creating seamless CE \u201cpersonas\u201d and customer journey maps.<\/li><li>Identifying and ranking CE improvement initiatives.<\/li><li>Implementing CE enhancement initiatives, monitoring outcomes, and correcting the course.<\/li><li>Integrating the customers and Customer Experiences of the acquirer and the target companies.<\/li><\/ul>\n\n\n\n<p>Interested in learning more about the other phases of the M&amp;A Growth Framework ?&nbsp; You&nbsp;can download&nbsp;<a href=\"https:\/\/flevy.com\/browse\/flevypro\/manda-growth-strategy-pre-deal-preparation-5680\">an editable PowerPoint on <strong>M&amp;A Growth Framework<\/strong>here<\/a>&nbsp;on the&nbsp;<a href=\"https:\/\/flevy.com\/browse\">Flevy documents marketplace<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do You Find Value in This Framework?<\/strong><\/h3>\n\n\n\n<p>You can download in-depth presentations on this and hundreds of similar business frameworks from the&nbsp;<a href=\"https:\/\/flevy.com\/pro\/library\">FlevyPro Library<\/a>.&nbsp;&nbsp;<a href=\"https:\/\/flevy.com\/pro\">FlevyPro<\/a>&nbsp;is trusted and utilized by 1000s of management consultants and corporate executives.&nbsp; Here\u2019s what some have to say:<\/p>\n\n\n\n<p>\u201cMy FlevyPro subscription provides me with the most popular frameworks and decks in demand in today\u2019s market.&nbsp; They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions.&nbsp; I strongly recommend FlevyPro to any consultant serious about success.\u201d<\/p>\n\n\n\n<p>\u2013 Bill Branson, Founder at Strategic Business Architects<\/p>\n\n\n\n<p>\u201cAs a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power.&nbsp; For us, it is an invaluable resource to increase our impact and value.\u201d<\/p>\n\n\n\n<p>\u2013 David Coloma, Consulting Area Manager at Cynertia Consulting<\/p>\n\n\n\n<p>\u201cFlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients.&nbsp; In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over!&nbsp; The quality of the decks available allows me to punch way above my weight \u2013 it\u2019s like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.\u201d<\/p>\n\n\n\n<p>\u2013 Roderick Cameron, Founding Partner at SGFE Ltd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mergers and Acquisitions enable numerous opportunities for growth.&nbsp; Organizations pursue these initiatives for a number of reasons\u2014e.g. to expand further, attract more clients, or to broaden their product \/ service offerings.&nbsp; Scores of M&amp;A transactions materialize across the globe each year, but not all of them achieve the synergies such deals promise. &nbsp;As a matter [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1039,312,1040,310,1038,211,1041,624,1042,1043],"class_list":["post-1221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-channel-mix","tag-customer-experience","tag-customer-experience-strategy","tag-customer-journeys","tag-customer-personas","tag-go-to-market","tag-go-to-market-plans","tag-marketing","tag-revenue-synergies","tag-strategic-initiatives"],"_links":{"self":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts\/1221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/comments?post=1221"}],"version-history":[{"count":1,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts\/1221\/revisions"}],"predecessor-version":[{"id":1223,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts\/1221\/revisions\/1223"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/media\/1222"}],"wp:attachment":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/media?parent=1221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/categories?post=1221"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/tags?post=1221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}