![\"\"](\"http:\/\/themanwhosoldtheweb.com\/blog\/wp-content\/uploads\/2021\/01\/Stock-Image-2-5Ps-of-Purpose-1024x674.jpg\")
<\/figure><\/div>\n\n\n\nMost of us have experienced a uniqueness in some organizations. These organizations stand out, exude fervor and zeal.\u00a0 Their customers are pleased with the\u00a0Customer Centric Design<\/a>\u00a0of the company,\u00a0Employee Engagement<\/a>\u00a0is high, and investors and shareholders take pride in being part of it.\u00a0 It is not their exceptional product or service that is the base of\u00a0Value Creation<\/a>\u00a0rather the\u00a0Purpose<\/a>\u00a0that makes organizations unique\u2014their reason for existence and the resulting impact it makes on the world.<\/p>\n\n\n\n Stakeholders identify with organizations that genuinely follow their Purpose. Leadership allocates resources in-line with the Purpose. Employees keep the Purpose front and center while making decisions for the company. On the other hand, in-genuine Purpose may harm the reputation of the company by turning away the stakeholders.<\/p>\n\n\n\n In order to be genuine, Purpose has to be embedded in the company\u2019s DNA, which is no mean task. The \u201c5 Ps of Purpose Framework\u201d shows how this can be successfully achieved. The 5 Ps Framework identifies 5 areas of focus:<\/p>\n\n\n\n There are numerous benefits to transforming into a Purpose-driven Organization<\/a>. The 5 Ps Framework contributes to unlocking the sources of value for the company and detect points of weakness. Purpose can pay lots of dividends, but it has to be authentic and imbued in the organization\u2019s business model.<\/p>\n\n\n\n Let us delve a little deeper into the first P of the 5 Ps of Purpose.<\/p>\n\n\n\n An organization\u2019s Product \/ Service offerings and the associated modalities of market and position planning that best cater to the target market ought to imbibe the Purpose of the company in order to appeal to the stakeholders.<\/p>\n\n\n\n The 1st<\/sup> step for achieving this objective has to be the alignment of business portfolio with the company\u2019s Purpose\u2013i.e. we need to integrate Purpose with our Portfolio Strategy<\/a>. Companies already in existence may not be able to start afresh but they can surely reshape their business mix in a dynamic and resolute manner.<\/p>\n\n\n\n In step 2, the business portfolios are filled out with Products or Services that match the Purpose, and the ones that do not are rooted out. Certain key actions are needed to embed Purpose into the Product or Service offering, they include:<\/p>\n\n\n\n A case example is an energy company in the extractive industries, founded 85 years ago, which has proved successfully that Purpose can be reinvented. Being in the extractive business for such a long time has not restricted the company from reexploring what an energy company may look like in the transforming environment of the future.<\/p>\n\n\n\n The company has significantly transformed its Purpose \u2014 \u201creimagining energy for people and planet.\u201d In line with its Purpose, the company has divested from its petrochemicals businesses and plans to reduce its legacy oil and gas business by 40% by the year 2030. The company will instead augment its low-carbon energy businesses such as bioenergy, hydrogen, electric vehicle charging businesses, and aims to be a net-zero carbon emitter by the year 2050.<\/p>\n\n\n\n Interested in learning more about\u00a05 Ps of Purpose Framework<\/a>?\u00a0 You\u00a0can download\u00a0an editable PowerPoint on 5 Ps of Purpose here\u00a0<\/a>on the\u00a0Flevy documents marketplace<\/a>.<\/p>\n\n\n\n You can download in-depth presentations on this and hundreds of similar business frameworks from the FlevyPro Library<\/a>. FlevyPro<\/a> is trusted and utilized by 1000s of management consultants and corporate executives. Here\u2019s what some have to say:<\/p>\n\n\n\n \u201cMy FlevyPro subscription provides me with the most popular frameworks and decks in demand in today\u2019s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions. I strongly recommend FlevyPro to any consultant serious about success.\u201d<\/p> \u2013 Bill Branson, Founder at Strategic Business Architects<\/p><\/blockquote>\n\n\n\n \u201cAs a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value.\u201d<\/p> \u2013 David Coloma, Consulting Area Manager at Cynertia Consulting<\/p><\/blockquote>\n\n\n\n \u201cFlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight \u2013 it\u2019s like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.\u201d<\/p> \u2013 Roderick Cameron, Founding Partner at SGFE Ltd<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":" Most of us have experienced a uniqueness in some organizations. These organizations stand out, exude fervor and zeal.\u00a0 Their customers are pleased with the\u00a0Customer Centric Design\u00a0of the company,\u00a0Employee Engagement\u00a0is high, and investors and shareholders take pride in being part of it.\u00a0 It is not their exceptional product or service that is the base of\u00a0Value Creation\u00a0rather […]<\/p>\n","protected":false},"author":3,"featured_media":1073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[812,813,465,727,818,820,821,819,817,814,816,360],"class_list":["post-1068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-5ps","tag-5ps-0f-purpose","tag-customer-centric-design","tag-employee-engagement","tag-people-culture","tag-performance-metrics","tag-positions-engagement","tag-processes-systems","tag-product-portfolio-strategy","tag-purpose","tag-value","tag-value-creation"],"_links":{"self":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts\/1068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/comments?post=1068"}],"version-history":[{"count":7,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts\/1068\/revisions"}],"predecessor-version":[{"id":1076,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/posts\/1068\/revisions\/1076"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/media\/1073"}],"wp:attachment":[{"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/media?parent=1068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/categories?post=1068"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/themanwhosoldtheweb.com\/blog\/wp-json\/wp\/v2\/tags?post=1068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/01\/Slidedeck-image-5-Ps-of-Purpose.png\")
<\/a><\/figure><\/div>\n\n\n\nProduct Portfolio Strategy<\/strong><\/h3>\n\n\n\n
Do You Find Value in This Framework?<\/h3>\n\n\n\n