Understand the 6 levers to SEO.
23 Mar
Search engine optimization is a subject that requires continuous study and practice, because Google is constantly updating its ranking algorithms. However, there are basic principles of SEO that hold true. I call these the 6 levers to SEO.
Whenever you read about specific SEO tactics, it helps to anchor that discussion against these 6 levers. You want your SEO strategy to span across all 6 levers and not focus on any single one. […]