Check out my first LIVE CASE STUDY and watch me build a 300,000+ page site! I show everything – domain, Google analytics, SEO strategy...

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Tag Archives: microblogs

The SEO Matrix, deconstructed.

27 Apr

The SEO Matrix is a SEO strategy that I created and have been tweaking over the past 6 months or so.  I’ve found it very powerful, since it touches upon all 6 levers to successful SEO strategy.

In fact, in my recent case study, Case of the 300K Site, the only SEO work I did is create 4 SEO Matrices.  In this article, I will explain how the SEO Matrix is constructed and why it’s so effective.

Creating a SEO strategy is essentially designing a backlink infrastructure pointing to your site.  In designing this infrastructure, there are 2 key buckets of questions to address:

  • What are your backlinks? Do you want social bookmarks?  Forum links?  Blog posts?  Article marketing?  Similarly, what’s the proper mix?
  • How do your backlinks interconnect? Which web properties link to your site?  Which link to each other?  How many tiers do you have?

The SEO Matrix is a 4 tiered design, with links (I call these vertices) spanning 8 different types of site categories and that randomly interconnect.  Here is a diagram to help you visualize the SEO Matrix.

[...]

Live Case Study: The case of 300,000 pages and counting.

11 Apr

This is my first live case study.  In this case study, I will build and grow an autoscale, autopilot, value-add site from scratch.  The purpose of this case study is to demonstrate techniques in real time.  With the exception of coding the initial site (these activities are tabulated under day 0), everything is done in real time, including domain registration.

The subject of this case study will be a a niche jobs search site, built off the Indeed API.  Indeed.com is an established jobs search engine of US-based job opportunities.  They have a publishers program with an API that allows our site to pull the job results.  For job seekers that click through to Indeed, we will also get paid as a publisher.  A nice added bonus, eh?

Our niche job search site will focus on clerical jobs.  Within clerical jobs, we have 3 sections: 1 for accounting jobs, 1 for bookkeeping jobs, and 1 for auditing jobs.

Now, how does the autoscale work?

First, upon launch, the site will have 300,000 pages.  Note, this does not mean all 300K pages will be indexed by Google.  It only means a Googlebot will find 300K unique pages across our site.  Here’s how I came up with that estimate. [...]


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