Check out my first LIVE CASE STUDY and watch me build a 300,000+ page site! I show everything – domain, Google analytics, SEO strategy...

The Man Who Sold the Web Blog | Tag Archive | case study


Tag Archives: case study

Here’s a live case study with some eye candy. Case of the supermodels.

4 Aug

About a week ago, I stumbled across what may very well be the holy grail of search keywords.  These are keywords that, according to Google AdWords Keyword Tool, have the lowest possible competition (i.e. competition score of 0) and receive tens, if not hundreds, of thousands of local monthly searches.

I am referring to this as the holy grail, because we’re not  talking about a small handful of search keywords.  I’m not talking 5, nor 10, nor even 50 search terms.  I’m referring to hundreds upon hundreds of these keywords that you can dig up in the matter of 30 minutes.

Now, don’t worry.  This is not an eBook sales page and I’m not selling you anything.  You won’t need to spend $17 to discover what this big “secret” is all about.

So what is this holy grail? [...]

New case study. Let’s test out Backlinks Genie.

18 Jul

Backlinks Genie is a SEO tool that I came across a few days ago.  It looks incredibly promising for automating the creation of multi-tiered backlink structures.  So, I thought, let’s test this baby out–and make it a live case study while I’m at it.

A couple disclaimers.  One, all the links to BackLinks Genie use my affiliate link.  (Why not?)  So, if you do sign up, I appreciate signing up through me. :)   Two, this is my first time testing this out, so it will be very much trial and error.  However, since I do have a lot of experience with SEO and building multi-tiered structures (see SEO Matrix), I have a good handle on how one should leverage this tool.  Third, this will be a short case study.  I’m thinking, 1-2 months.  Hopefully, I can use what I learn from this case study in my next case study, which will be creating a site from scratch (like my first case study).

What is Backlinks Genie?

Backlinks Genie is a SEO tool that allows you to create backlinks on a daily basis.  Each day, you can create a batch of links from a menu of 6 options:

  • 1,000 Blog Comments
  • 2,000 Xrumer profiles (these are forum profile links)
  • 1,000 Social Bookmarks
  • 100 PR4+ Profile Linkwheel
  • 10 Web 2.0 Properties
  • 100 Article Directory Submissions

[...]

21K in 21 Days (my latest free eBook).

8 May

Last week, I took the results from the first 21 days of my live SEO case study, analyzed it, and compiled everything (data + analysis) into a book, 21K in 21 Days.  This is another free guide, which you can download here.

Here is some of what you will find in the book:

  • Day-by-day update log – so you can see indexing growth rates and plateaus
  • Detailed analytics — screenshots taken from Google Analytics
  • Key insights
  • Site architecture/design

  • SEO strategy

I think many people may find the “Key insights” section the most interesting part of the book, because I highlight insights that counter conventional “wisdom” about Internet Marketing.  So, I’ve reproduced most of that section below here (for those too lazy to download the book). [...]

Live Case Study: The case of 300,000 pages and counting.

11 Apr

This is my first live case study.  In this case study, I will build and grow an autoscale, autopilot, value-add site from scratch.  The purpose of this case study is to demonstrate techniques in real time.  With the exception of coding the initial site (these activities are tabulated under day 0), everything is done in real time, including domain registration.

The subject of this case study will be a a niche jobs search site, built off the Indeed API.  Indeed.com is an established jobs search engine of US-based job opportunities.  They have a publishers program with an API that allows our site to pull the job results.  For job seekers that click through to Indeed, we will also get paid as a publisher.  A nice added bonus, eh?

Our niche job search site will focus on clerical jobs.  Within clerical jobs, we have 3 sections: 1 for accounting jobs, 1 for bookkeeping jobs, and 1 for auditing jobs.

Now, how does the autoscale work?

First, upon launch, the site will have 300,000 pages.  Note, this does not mean all 300K pages will be indexed by Google.  It only means a Googlebot will find 300K unique pages across our site.  Here’s how I came up with that estimate. [...]


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